We brainstormed
ideas for our title as a group. We thought of perhaps just calling the film
‘Erica’ as this is the main character’s name and does not give too much away
about the film, providing a sense of mystery. We also looked at other
psychological horror film names. We liked the way that a lot of film titles
used just one word as it snappy, grabs the attention of the audience and makes
for an intriguing title that doesn’t giveaway much, if anything, about the
film. Therefore we also considered titles such as ‘Sinister’ as they are quick
and catchy.
In the end we
decided on simply calling our film ‘Erica’ as we thought this had the greatest
intrigue and mystery to it, and it is the main character’s name so it is relevant
to the film.
14/10/14 | PLANNING | OUR FILM TITLE
CREDITS
We went back to
the Art of the Title website in order to study how professionals use title
credits in their film openings. We watched The Conjuring opening titles and
Pacific Rim opening titles. Using this research, we plan to have these credits
coming up in this order at the start of the film:
·
Name of
the director
·
Writers
·
Producers
·
Executive
producer
·
Editor
·
Starring
characters: Erica, Hannah, Chloe
·
Music
·
Distribution
company: Momentum
·
Production
company
·
Any extra
such as ‘A James Wan Film’, for example as we saw on the opening credits of The
Conjuring.
·
Title of
the film
In terms of how
to present the title credits, we have thought of embedding them over Erica’s
mental forms. We want to make the font block capitals and easy to read so it
looks clinical and medical, which sets the scene.
14/10/14 | PLANNING | OUR PRODUCTION
COMPANY
We looked at
many production company names by going onto the Art of the Title website. We
researched production company names such as Dream Works Animations, Metro
Goldwyn Mayer, Working Title Films and Eon Productions. These gave us
inspiration to make our own name original and stand out from others, and it
gave us options for words we could use such as ‘Productions’, ‘Films’,
‘Studios’ or ‘Pictures’. We decided our
production name should also be personal to us. We liked the word ‘vault’ as it
suggested secrets or something hidden and mysterious, and we wanted the number
15 in it too as this is our age. Therefore we came up with the production
company name: ‘Vault 15 Productions’.
14/10/14 | PLANNING | OUR
DISTRUBUTOR
Today in class
we watched a video from the Launching Films website, the Film Distributor’s
Association microsite. It was a short animation on distributors and what they
do, and I learned that a distribution company helps discuss how to promote a
film with the producers, directors, cinema exhibitors and external partners
like publicists. They then decide on a release strategy, and create marketing
campaigns through promotions, screenings, public relations and social media to
create a ‘definitely want to see’ buzz among the target audience.
We chose
Momentum as our distributor as it distributes more niche films which we feel
our film is, as well as dealing with horror films such as ‘Woman in Black’.
Momentum also works with first time companies, which we are. We didn’t feel the
bigger companies like Warner Bros fitted our film as they generally do not work
with first time companies.
