MY FIRST LESSON

Today was my first media studies lesson. We looked at two adverts in the textbook and analysed them, talking about the scenery, the clothes, the type of shot, the text and the character's position i.e. standing, sitting, kneeling etc. We then watched an advert for Coca Cola Zero that was called 'Coke Zero meets James Bond'. It was an advert that promoted both James Bond films and Coca Cola. I learned that when companies work together to promote themselves like this it is called synergy. We talked about who the target audience was (young men) and how and why the colours, themes and shot types appealed to the target demographic. Overall, I really enjoyed my first lesson and found it interesting.